Sales of General Mills’ spoonable probiotic yogurt YoPlus fell 16 percent in 2009 to less than $44m for the year, while rival Danone Activia jumped 16 percentage points to record $383m in sales for the year.
Since following Danone into the US probiotic market in 2007 (Danone debuted in 2006), YoPlus has managed to gain about one percent of the total $4bn yogurt market, compared to 10.5 percent for Activia, according to IRI figures quoted in New Nutrition Business this week.
Full Story: Food Navigator
Thu, Jun 10, 2010
food business